Secret plan for a thousand years

Designing Healthy Foods with a Touch of Tradition

Woongjin Food Design Team has created a one-of-a-kind packaging design for their healthy foods line, aptly named "Secret plan for a thousand years." Drawing inspiration from the ten traditional Symbols of Longevity, this design stands out from the rest.

The strength of this design lies in its innovative approach to pricing. The team has divided the grades of red ginseng roots, the main ingredient in their products, using the words "Hui (joy), Ae (love), Rak (pleasure)." This division allows customers to easily identify the quality of the product and make an informed purchase.

The package design itself is a true work of art. It incorporates symbols of animals, plants, and natural objects that have long been associated with long life in the Orient. These symbols are interpreted with a modern and oriental sense, resulting in a visually stunning design. The team has also utilized the technique of Na-jeon-chil-gi, which is the art of inlaying mother-of-pearl into lacquerware, a traditional Korean craft.

The realization of this design is achieved using high-quality materials such as paper and PET. The dimensions of the packaging are 265 mm x 231 mm x 46 mm, providing ample space for the product while maintaining a sleek and compact design.

The Secret plan for a thousand years project was initiated in July 2010 in South Korea. The team conducted extensive research on the traditional method of preparing dried red ginseng, known as "decocting," which is unique to the Orient. This research formed the foundation for their innovative packaging design.

This exceptional design has been recognized with the Iron A' Design Award in the Packaging Design category in 2012. The award acknowledges the well-designed, practical, and innovative nature of this creation, meeting both professional and industrial requirements. The Secret plan for a thousand years packaging design has successfully integrated industry best practices and competent technical characteristics, providing fulfillment and positive feelings to consumers while contributing to a better world.